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Westpac goes bananas to justify rate hikes
Wednesday December 9, 2009, 10:27 am
Forrest Gump said life was like a box of chocolates - Westpac has its own homespun philosophy as it tries to justify its higher interest rates. Westpac has sent its customers an email with an animated video which explains that borrowing money is like the cost of bananas. Banana prices soared in 2006 when crops were devastated by a cyclone. The bank's banana approach has baffled marketing experts. |
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